About Us

The Wolf People team are passionate about delivering excellence across the full spectrum of event staffing services. Whether it's high profile experiential roadshows, corporate hospitality, or sales driving leafleting initiatives, we supply some of the world's leading brands with the very best staffing talent.

With close to 20 years experience at the heart of staffing, we know a thing or two about putting the RIGHT people on the RIGHT campaigns.

Our Talent Services

BRAND AMBASSADORS

Hand-picked to represent your brand from a pool of over 3,000 wonderfully talented individuals. All of our staff have completed the WP Academy programme to outline expectations, stakeholder management and code of conduct.

EVENT MANAGERS & TEAM LEADERS

Provide the management back-bone to campaigns and are our eyes and ears in the field. All managerial staff have executed a minimum of 4,000 live hours and have regularly exceeded performance and compliance benchmarks in the field, to achieve WP Leadership accreditation.

INTERNATIONAL STAFFING

We have executed campaigns in over 60 overseas territories. From Costa Rica, to Mumbai, to Shanghai, to The Big Apple; our WP International Partners Network of like-minded agencies is second to none. We'll ALWAYS find a way.

HOSPITALITY STAFF

We currently have a pool of over 800 Hospitality and Event staff throughout the UK. From Corporate Events, Concierge Staff and VIP Management through to Meet & Greet, Bar Staff and Table Staff, we are able to cater for the largest of events.

ACTORS & PERFORMERS

Our range of specialists performers can add a theatrical dynamic to any campaign or event. We have a diverse pool of Actors, Dancers, Singers and specialist performers- including iPad Magicians, Parkour Freerunners and Hidden Voice Artists. We are also able to tailor content and theming specifically to your brand.

DATA CAPTURE TEAMS

We have strong expertise collecting and managing field data from consumers, retailers and stakeholders. In addition to personnel, we are also able to mobilise tablet devices, back-end platforms and bespoke KPI dashboards as part of a proprietary technology package.

MYSTERY SHOPPERS

Our Mystery Shopping teams handle over 500,000 venues each year, measuring compliance throughout Independent Retailers, On-Trade and Multiples. We also overlay our Mystery Shop capabilities into colleague engagement and reward programmes, that consistently deliver outstanding results in compliance and behaviour change.

LEAFLETERS

Our leaflet teams deliver impressive results for local marketing, trade driving and awareness initiatives. All Leafleting staff complete a WP Remote Training module specific to the campaign and brand objectives.

LOGISTICS & EVENT RIGGING

We have a pool of Drivers capable of logistics support for anything between small vans to 44 tonne articulated vehicles. Our team of event Riggers, Electricians and Technicians are able to take on even the most challenging of build briefs. All staff within this division have full health & safety accreditation and are experienced with over 5,000 event hours.

BRAND AMBASSADORS

EVENT MANAGERS & TEAM LEADERS

INTERNATIONAL STAFFING

HOSPITALITY STAFF

ACTORS & PERFORMERS

DATA CAPTURE TEAMS

MYSTERY SHOPPERS

LEAFLETERS

LOGISTICS & EVENT RIGGING

The Heart Of Our Business

DRIVE

TM
Recruit, Refine, Reward Programme

STAFFING

PEOPLE
PROFILING

LIVE
APPRAISAL

STAFF
REWARDS

WAND

TM
A suite of intelligent campaign tech

TECHNOLOGY

PROJECT
PLANNING

DATA CAPTURE
PLATFORMS

CAMPAIGN
REPORTS

STELLA ARTOIS CHALICE VAULT

Challenge:

Premiumise foyer customer engagement with impactful brand theatre

Wolf People Solution

  • Team of Actors recruited to perform specific brand related roles, from out of store Security Guards to in-foyer fulfilment of Stella Artois Chalice Vault GWP mechanic

Impact:

  • Staff mystery shop compliance at 99.2% across programme

  • Opportunities to see to over 165,000 customers

  • Unprecedented positive feedback from InBev Europe senior team

PRINGLES 25TH ANNIVERSARY

Challenge:

Deliver VIP event talent to support exclusive Olly Murs concert for lucky prize winners

Wolf People Solution

  • Winner management programme delivered from Logistics Concierge, to Meet & Greet, Food & Beverage Team and full on-the-night VIP hopitality

Impact:

  • Service levels scored at 98.7% from past event survey portal

APPLETON ESTATE RUM BUS

Challenge:

Supprt the brand's Rum Masterclass provenance initiative across a festival programme

Wolf People Solution

  • Mixologist team of Jamaican heritage resourced and trained to be the face of the Rum Bus for authenticity; delivering drinks theatre workshop and perfect serves. Jerk BBQ Drum also activated to provide food pairing opportunities

Impact:

  • 100% staff retention across programme

  • Mystery shop scored exceeding 96%

PRINCES FISH DISCOVERY TOUR

Challenge:

Herald Princes range expansion with 'Fish Kitchen' showcase across supermarkets

Wolf People Solution

  • Travelling team of Performance Chefs and Brand Ambassadors trained to present meal solutions across the portfolio, encourage consumer discover and drive to purchase in-store

Impact:

  • Coupon redemption at 11% across activity

  • 93,000 consumer trials of 1 minute+

  • Sales targets beaten by 68%

GOOGLE SCIENCE FAIRS

Challenge:

Support Google's global 'Science Fairs' delegate event programme with local market teams

Wolf People Solution

  • Production management and local event staff rolled out across 12 global territories, including Brazil, India, USA, Turkey and South Africa

Impact:

  • Event delivery across 6 time zones on 1 day

  • 100% staff attendance

AMERICAN EAGLE STREET TEAMS

Challenge:

Celebrate UK store launches with trade driving street team initiatives and in-store live performance and lifestyle zones

Wolf People Solution

  • Street Teams of Models activated to underline brand credentials. Mirrored by in-store platform of DJs, prize fulfilment team and lifestyle gurus to provide additional customer engagement

Impact:

  • Coupon redemption at 9% on distribution

  • Over 130,000 target demographic consumer engaged

  • Staff mystery shop compliance of 97%

Some Of Our Work

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